Sustainability in Packaging: What Global Consumers Really Think 

Eco friendly disposable tableware

Sustainability in packaging is evolving from a standalone priority to one of several key decision factors for consumers. While environmental concerns remain, quality, safety and affordability now take center stage. Brands that can innovate quickly, target the right segments, and communicate sustainability transparently will gain competitive advantage.

M&A in the European Paper and Packaging Industry: A Snapshot

recycled craft paper

M&A activity in the European paper and packaging sector has surged with nearly 2,000 deals between 2020 and 2024. Sustainability trends, industry consolidation, and innovative packaging solutions are driving this momentum. As rising costs pose new challenges, strategic buyers and private equity firms are targeting resilient and high-value opportunities.

European Paper Packaging Market 2024: Trends and Outlook

woman packing

The European paper packaging market in 2024 faces steady demand yet struggles with rising costs and overcapacity. Containerboard and cartonboard sectors show signs of stabilization, but profitability remains challenged. As economic recovery continues, businesses must monitor cost pressures, efficiency gains, and shifting consumer spending patterns to remain competitive.

Four Major Trends Redefining the European Paper and Packaging Industry

aluminum bags

The European paper and packaging industry is evolving with trends like sustainability, e-commerce growth, and digital innovation. Companies investing in eco-friendly solutions, smart manufacturing, and localized supply chains are better positioned to meet consumer demands and enhance operational efficiency for long-term success.